Toledo Design Collective Brand Guide

This brand guide is designed to be a tool – a set of standards for creating and maintaining consistency across all facets of the Toledo Design Collective (TDC) brand. It provides a foundation and specifications for messaging, logos, color palette, typography and applications to maintain the integrity of the brand. Every brand application, small or large, is important to the bigger picture; consistency is key.

Strategic and thoughtful planning and design has the power to reshape individual lives, neighborhoods and the greater City of Toledo. The Toledo Design Collective unites local professional talent, government leaders and community advocates to facilitate a conversation on urban planning and design, ultimately casting a shared creative strategy for a more desirable, livable Toledo.

We engage the community, convening minds and energy and working together to identify opportunities for strategic design and urban planning in the Toledo region. We’re a hub for community mobilization: unifying voices, interpreting challenges and providing a clear, sustainable plan forward.

A strategic, sustainable plan paired with aesthetically-pleasing, functional design impacts quality of life. By prioritizing urban planning and design, the City of Toledo, its neighborhoods and residents benefit. Individuals unite and work toward a shared vision. Neighborhoods thrive with an increased sense of belonging and access to integrated spaces to work, play and live. The City grows sustainably by transforming the built environment into a thoughtful, desirable urban space. With time, Toledo’s perception improves because of urban planning and design’s added value.

TDC makes a tangible impact by helping to:

• Mobilize and engage communities
• Improve lives
• Improve neighborhoods
• Increase environmental sustainability
• Increase design awareness
• Increase awareness of community assets
• Increase tourism and urban development
• Create more desirable neighborhoods and spaces for people to live, work and play
• Create sustainable city growth
• Repurpose existing vacant structures and land
• Model mentoring and volunteerism in the community
• Support (or collaborate with) the Toledo-Lucas County Plan Commission

The TDC logo is representative of the work it does in bringing together community partners, tools, and resources to work towards the common goal of reshaping individual lives, neighborhoods, and the greater City of Toledo through strategic planning and design. 

The individual parts and pieces of the logo come together to create a mosaic ​“T” that is also symbolic of an overhead map, reflecting of TDC’s focus on maps and planning. To maintain the integrity of the logo across various applications and uses there are multiple logo versions and usage rules to ensure a truly flexible and successful brand. The versions and rules are outlined below.